So as one of our set pieces of work at uni we had to write a blog review, I chose to write about a blog that talks about online presence and the ‘difference between being a blogger and being a brand.’ The blog is on The Daily Post which is obviously part of WordPress. I found this blog just by typing into Google ‘blogs on identity’ as it was relevant to my theme of anonymity online but it wasn’t too specific. The blog is actually pretty interesting with it listing the differences between people who want to become an online phenomenon and people who just want to start a discussion on a small basis. Everything we put online now is so constructed it is a version of ourselves, whether it is true a reflection of ourselves or not it is how we (the general public) choose to portray ourselves.
“I am always struck by the endless stress they put themselves through. They must manage their online reputations constantly, avoiding the ever-roaming evil eye of the hive mind which can turn on an individual at any moment” – Jaron Lanier
This blog was posted through WordPress which is a blogging site and therefore this blog is aimed at bloggers and also ones who take blogging very seriously, not part-time bloggers but ‘professional’ bloggers, the ones who want to be a ‘brand’. I really like the idea that there is a difference between a blogger and a brand and I suppose I support that argument, although this article hasn’t really put forward an argument it has more highlighted the idea so the reader will think about whether they are considered a blogger or brand….
You can see which people use the internet seriously to inform people of current invents or interesting stories, then there are those who just use it to air their thoughts or need for attention – this is more visible on Facebook; we all have those Facebook friends, who choose to publish a status which is more like a diary entry of their day, or people who moan about work or write passive aggressive statuses. In contrast to this you also get the ‘artsy’ people who are those I said use it seriously posting from blogs, or newspaper articles, tonnes of random stuff and those people are creating a brand for themselves, either consciously or not.
This I have looked at has a pretty basic layout, maybe it is trying to imitate an online newspaper or magazine? Although it is clear and easy to read it isn’t eye catching and for me I feel it doesn’t offer much visual support it is 90% textual – another reason why it is potentially imitating an online newspaper, after all it is named “The Daily Post”.
Lucaldenaux Scaravolt 